Effectory is a technology-driven HR platform (€25 million in revenue) operating with a predominantly subscription-based business model and strong growth momentum. As Europe’s leading employee feedback solution, the company supports more than 1,200 organizations worldwide in translating workforce insights into measurable business performance. Built on 25 years of expertise and backed by private equity, Effectory is entering a decisive phase in which accelerating growth must be matched by greater predictability, sharper steering and disciplined execution.
At this stage, financial steering becomes a strategic lever. Growth needs to be quantified before it scales. Trade-offs require clarity. Forecast reliability and cash visibility must strengthen as complexity increases. In that context, the Senior FP&A Lead sits at the center of how the business develops in its next phase.
Strategic Positioning
In this position, you report directly to the CFO and act as his strategic sparring partner on performacombine objectivity with business acumen, acting as a trusted sparring partner across the organization. Within finance, you guide the junior FP&A analyst and elevate the overall analyticalnce and financial direction. As the organization evolves, finance shifts from explaining results to shaping outcomes. Your analysis underpins executive decision-making and informs investor dialogue. You translate strategic ambition into quantified consequences and ensure that key decisions are grounded in rigorous modelling rather than assumption.
Financial Architecture
You own the forward-looking financial architecture of the organization. The integrated three-statement model, the rolling multi-year forecast and the scenario framework sit under your responsibility. Growth initiatives, headcount expansion, pricing decisions and investment choices are disciplined through coherent financial logic before they move forward. You model scenarios, stress-test assumptions and surface the trade-offs between revenue progression, margin development and cash impact.
Recurring Revenue & Performance Logic
Recurring revenue dynamics sit at the core of your steering approach. Retention, expansion, unit economics and margin evolution are analyzed at driver level and embedded directly into forecasting scenarios. You strengthen forecast reliability, sharpen cash visibility and elevate reporting from retrospective explanation to forward-looking insight. Where systems constrain clarity, you improve them. Where processes create friction, you professionalize them.
Business Partnering & Influence
You operate at the intersection of finance and strategy, bringing analytical rigor into commercial and operational discussions. You engage senior decision-makers directly, challenging assumptions constructively and ensuring that performance debates remain anchored in economic reality. You combine objectivity with business acumen, acting as a trusted sparring partner across the organization. Within finance, you guide the junior FP&A analyst and elevate the overall analytical standard.
Effectory combines the energy of a scale-up with the substance of an established subscription-driven platform. It is large enough for strategic decisions to have real financial impact and small enough for your contribution to be visible at leadership level. You operate close to the CFO, close to decision-making and close to the next phase of growth. For a strong FP&A professional, this means real ownership, direct exposure and the opportunity to build a track record in scaling a PE-backed technology platform with discipline and intent.
You are a structurally strong finance professional who combines analytical depth with commercial awareness. You think in drivers rather than in isolated numbers and feel comfortable in subscription-driven environments where retention, expansion and unit economics determine performance.
You operate confidently close to senior leadership and challenge assumptions constructively when needed. Influence for you is built on clarity, structure and credibility. You bring financial rigor without rigidity and combine discipline with a genuine service mindset. You want the business to succeed and understand that strong financial insight is a catalyst for better decisions.
You enjoy building and improving. Whether it is strengthening forecasting logic, professionalizing reporting or elevating analytical standards within the team, you leave things sharper than you found them.
“I’m looking for someone who brings real analytical depth and the confidence to challenge me when needed. This role is about building financial structure without slowing down momentum. We are growing fast, and I need a partner who can translate ambition into numbers, bring clarity in complex situations and help raise the overall standard of our financial steering. If you enjoy ownership, proximity to decision-making and shaping how a platform scales, this is a role where you can make a visible difference.”
• Bachelor’s or Master’s degree in Finance, Economics, Business Administration or another analytical field
• >6 years of relevant experience in FP&A, Business Control or Financial Control
• Proven experience within a SaaS or subscription-based business model
• Strong modelling capabilities and experience with integrated forecasting and scenario analysis
• Ability to translate complex financial data into clear, decision-oriented insights
• Confident communicator with the ability to challenge stakeholders constructively
• Fluent in English
Effectory is a European technology platform focused on employee feedback and people analytics, operating at meaningful scale with approximately €25 million in annual revenue and around 180 professionals across Amsterdam and Munich. The predominantly subscription driven model provides structural revenue visibility and requires disciplined steering on retention, expansion and pricing.
The platform serves more than 1,200 organizations worldwide and is embedded in strategic HR decision making across large corporates and public institutions.
Leadership
Effectory is led by CEO Christian de Waard, who drives the commercial and strategic agenda of the organization, and CFO Kay de Koning, who stepped into the role after nearly a decade within the company with the ambition to elevate financial steering and performance maturity.
Ownership and Strategic Horizon
Since 2022, Effectory has been backed by Maguar Capital, a European private equity investor focused on software and tech enabled services. Management and shareholder are aligned toward a clear value creation trajectory, with an exit horizon targeted between 2028 and 2030. The focus is scalable growth, operational leverage and increasing predictability.
Strategic Phase
Effectory operates at a scale where financial decisions materially impact performance while remaining agile enough for rapid development. The coming years focus on accelerating growth, strengthening operational leverage and professionalizing systems and processes. As complexity increases, clarity of steering becomes decisive.
Culture & Environment
Despite its scale, Effectory has retained a warm and collaborative culture. Leadership is accessible, dialogue is direct and initiative is encouraged. Ambition and accountability go hand in hand without unnecessary hierarchy. Contribution is visible and constructive challenge is welcomed.
Effectory’s headquarters is located in the heart of Amsterdam, bringing teams together in a central and easily accessible environment. The office reflects the organization’s character: professional, energetic and open.
